#Brand Management
How to effectively manage your brand
Your brand is what sells your product. Brand management builds and maintains your brand’s reputation. Do your brand’s name, logo, and personality all reflect the identity you want to portray to consumers? Successful brand management will help to define and position your brand in the market, making you stand out from competitors and attract consumers. […]
The 5 branding rules of attraction
Your brand draws customers to your business. Here are the elements you should consider when designing it.
What to do if you hate your brand
Four steps to building your brand into something that’s more true to you.
How niche players can compete against big brands
Being the little fish in a small pond can be advantageous for young entrepreneurs.
How to turn customers into brand ambassadors
How a little bit of personal attention can go a long way with customer loyalty.
How to get your brand right
Making mistakes in your branding is a sure-fire way to lower your turnover and alienate your customers. Avoiding these errors can help to ensure your success.
Create your personal brand: 8 steps
Take control of your online presence to create a memorable personal brand.
5 essential marketing tasks for time poor SMBs
Time is a small business owner’s most valuable asset, which means important things can be postponed indefinitely. Marketing is often one of the first things thrown in the too-hard basket but it doesn’t need to be time-consuming.
How to fix 3 common online marketing mistakes
Get zero online traffic? Or getting traffic but can’t convert those leads into paying customers? You’re not alone. Here are three common mistakes marketers make – and how to fix them.
The benefits of online marketing for franchise businesses
Franchisors should implement an online marketing strategy to help them make the most of their presence online and to increase their online visibility.
How to manage your brand online
Australia’s digital economy exploded in 2012 with online shopping, social networking and a near doubling of smartphone ownership driving the boom. There are now 11.36 million Facebook users in Australia, while 49 percent of us now own a smartphone.
3 steps to building a brand from the ground up
A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.
3 ways to promote your brand without Facebook
Here’s how you can boost your brand without using the world’s largest social network.
How to break bad news to clients
3 tips for delivering bad news without hurting the client relationship or your credibility.
5 ways to avoid over-promising and under-delivering
It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.
The pros and cons of celebrity endorsements
The outcry surrounding the controversial comments made by Alan Jones about Julia Gillard’s father had effects that were far reaching across the Australian business landscape. The saga also delivered a valuable lesson to any business owner who’s thinking about bringing on a celebrity to endorse their product or service.
Reputation management and branding
The brand value of a company now appears on the balance sheet as a tangible asset. It is no longer a domain that belongs firmly in the marketing department alone. Sharon Williams explains why reputation management and branding is critical to business success.