With rapidly changing market conditions due to COVID-19, communicating with customers via social media has never been more important. Expert Carissa Hill said it was imperative business owners embrace the instantaneous nature of social media to keep stakeholders and clients informed. “Every business owner should have at least a pinned post on their Facebook page […]
For small businesses and even social media managers, social media can often feel like a minefield. Not only is social media changing at the speed of light, it can be difficult to know what information to listen to and what advice to follow. With so many self-proclaimed “social media experts” out there, how do you […]
Nearly all early-stage startups have a very limited cash flow, meaning that founders have to be picky about where funds go and why. When it comes to marketing, entrepreneurs are faced with a tough decision: spend limited resources on marketing, or inject funds into product development, following the mantra, “build it and they will come.” […]
Do you use social media to grow your business? While social media can have a very positive impact on your business, a social media marketing mistake can be detrimental and even potentially disastrous for your professional image and reputation. Even if you are a seasoned Twitter or Facebook user there are a few pointers to […]
With an ever growing selection of digital channels to choose from, it can be difficult for SMEs to know where to start or even keep up with the changes. Here are seven trends in social media affecting SMEs.
Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.
As a small business owner, you have to wear so many hats. In many cases you’re the finance department, the IT department, the marketing department, the HR department, the list goes on and on.
Social media can really boost your profile, raise awareness of your services and aid the overall growth of your business. Here are five infallible tips that will put you on the path to social success.
Three Inc. 5000 companies reveal real-life stories about how they’ve successfully tackled social media.
These tips and inexpensive tools can help streamline your efforts across multiple social media sites.
