#Marketing Plan
How to innovate by using technology
Marketing plans are now more than ever including online activities to assist with the shift with the end aim of reaching an ever-changing audience.
Why you should discount discounting
For many years, price discounting has formed the marketing plan of countless businesses. But it is increasingly becoming a tactic that polarises marketers, as many believe it’s an ineffective promotion vehicle. Here are 4 reasons you should discount discounting.
How to write a killer marketing plan
Before developing a marketing mix that will successfully yield high ROI, it’s essential to know what you’re trying to say, who you’re trying to say it to, and how best to say it. Enter, the marketing plan.
Marketing planning for the new financial year
We’re at the beginning of another financial year, which is the perfect time to work on your business. Whether you had a marketing plan last financial year or not, here are seven ways to get a head start for the next 12 months.
Is marketing manipulative?
In part two of her blog series on whether marketing is manipulative, Phoebe Netto looks at how to ethically use three tools designed to trick or influence. “Get to know your ideal customer. The idea is not to convince them of something that they do not want or need. If you do that you’re being manipulative and aren’t likely to see repeat business or positive word-of-mouth.”
5 considerations when building a business website
The importance of a quality website cannot be underestimated when running a business. A website can be seen as a digital shop-front, as it’s often your customers first interaction with your business; so it’s vital to get things right!
Is marketing manipulative?
In the first part of her two-part blog series, Phoebe Netto looks at ethically using manipulative marketing tools to benefit your small business. “Marketing tools can be used in an unethical and manipulative way, & can also be used as an influential or attention-grabbing way for your business.”
Why you should think about your QR code
Michelle Gamble blogs about successfully introducing QR codes into your business. “From a marketing perspective, it’s a way to add value and enhance your customer experience, and connect to your audience instantly on another level.”
5 tips for driving a successful online marketing campaign
Online marketing has become a necessary part of every businesses marketing plan. Given its importance, it is critical that planning and research goes into your online marketing campaign, and your business is represented in a way that is consistent with its offline identity.
Is fear of marketing holding your business back?
Michelle Gamble blogs about the importance of marketing for SMEs that are looking to grow. “A recent survey we ran of small-medium sized businesses and found that 45.5% are expecting sales to increase. What’s interesting is that 56% don’t have a marketing plan, 51% don’t measure the ROI from their marketing and 70% of business either aren’t sure or don’t feel that their marketing is managed by someone with experience.”
Are events the answer for your business?
I am often asked to put together events for clients, and despite all my best efforts to suggest alternate activities, they insist I go ahead. When my concerns come to the fore, they then say “the ROI on that wasn’t great”, or my favourite, “we didn’t get many people, what went wrong?
10 steps to promote your business online
Even after you’ve got a good grasp of the concepts of search marketing, actually launching a campaign can feel like a daunting proposition. Even experienced users find they are still learning a long time after launching their first campaign. To help small-to-medium businesses create successful and profitable campaigns, Google has introduced an interactive online learning […]