Tag: Marketing Plan

Marketing plans are now more than ever including online activities to assist with the shift with the end aim of reaching an ever-changing audience.

A positioning statement is what you stand for – and what makes you stand out. Here’s how to write one.

For many years, price discounting has formed the marketing plan of countless businesses. But it is increasingly becoming a tactic that polarises marketers, as many believe it’s an ineffective promotion vehicle. Here are 4 reasons you should discount discounting.

Before developing a marketing mix that will successfully yield high ROI, it’s essential to know what you’re trying to say, who you’re trying to say it to, and how best to say it. Enter, the marketing plan.

We’re at the beginning of another financial year, which is the perfect time to work on your business. Whether you had a marketing plan last financial year or not, here are seven ways to get a head start for the next 12 months.

In part two of her blog series on whether marketing is manipulative, Phoebe Netto looks at how to ethically use three tools designed to trick or influence.

“Get to know your ideal customer. The idea is not to convince them of something that they do not want or need. If you do that you’re being manipulative and aren’t likely to see repeat business or positive word-of-mouth.”

The importance of a quality website cannot be underestimated when running a business. A website can be seen as a digital shop-front, as it’s often your customers first interaction with your business; so it’s vital to get things right!

In the first part of her two-part blog series, Phoebe Netto looks at ethically using manipulative marketing tools to benefit your small business.

“Marketing tools can be used in an unethical and manipulative way, & can also be used as an influential or attention-grabbing way for your business.”

Michelle Gamble blogs about successfully introducing QR codes into your business.

“From a marketing perspective, it’s a way to add value and enhance your customer experience, and connect to your audience instantly on another level.”

Online marketing has become a necessary part of every businesses marketing plan. Given its importance, it is critical that planning and research goes into your online marketing campaign, and your business is represented in a way that is consistent with its offline identity.