#Consumers
Confidence slips after RBA holds rate: ANZ
Consumer confidence fell last week as Australians’ perception of the economy at large took a sharp negative turn following the central bank’s decision not to cut the cash rate, ANZ analysts say. The ANZ-Roy Morgan Australian Consumer Confidence index slid by 2.1 per cent from the previous week, with the “time to buy a household […]
Customer experience crucial for eCommerce sales
Ecommerce platforms that move fast with their investment into next-generation customer service technology heighten their chances for increased sales in a competitive economic environment. Koh, one of last year’s winners of the Australia Post ORIAS People’s Choice Award, credited the updating of its customer service software – ahead of many of its competitors – with helping […]
Omnichannel or bust: The strategy retailers should embrace
A majority of Aussies prefer to shop from local retailers.
Website monitoring: A make or break necessity for every business
Today, there are businesses that rely extensively on their websites to create various touch-points with their stakeholders. Consumers can find everything from clothes, accessories, and electronics to even carton boxes for their packaging needs and nannies for their little ones, online. Boxbee.com provides boxes and storage space for your material and it guarantees delivery on […]
3 business problems you can solve with competitions
Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.
The importance of understanding the psychology of your market
it is important to know and understand your typical customer’s buying strategy so that you can sell to them effectively and efficiently, by matching your marketing and sales methods to their buying strategy.
More Aussies taking own phones to post-paid plans
There are less Australians applying for post-paid plans with new mobile phone handsets, according to telecommunications data released by Roy Morgan Research.
Catalogues vs. the internet
Despite the rise of all things internet, it appears the simple catalogue still holds a lot of weight when it comes to public opinion.
Non-smart phone users: the forgotten market?
Around $1.7 billion a year is being spent by “traditional” mobile users, highlighting what could be an important customer sector going unmined by Australia’s telcos.
Consumer confidence drops, petrol prices cited
Consumer sentiment dropped by 3.2 per cent during April, hitting 96.2 per cent from the 99.5 registered in March.
Skimming and penetration pricing strategies a thing of the past
Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.
Spending expected to reach $17.8 billion this festive season
The average Australian is expected to spend an extra $1,079 this coming festive season, according to new research from CommBank.
Growing gap between consumer expecations and retailer capabilities
55 per cent of shoppers admitted to in-store browsing before buying from online competitors, highlighting the need for retailers to offer goods and services on various platforms.
Local spirits distributor takes on the booze big boys
Three local alcohol producers are taking on the big boys of the booze world to get their spirits into the hands of consumers. However, to succeed they must first win the support of Australians.
ACCC releases small business report
The Australian Competition and Consumer Commission has released its Small Business In Focus Report, looking at the contacts that small business made with the ACCC in 2012.
Green society – a shifting paradigm
When it comes to their environmental credentials, Australian businesses are now more subject to scrutiny than they ever have been previously.
Retailers need to take control of costs while spending remains flat
Retailers are being urged to cut costs while the retail market remains flat in Australia, with experts predicting the subdued retail trading that plagued the Christmas lead up to continue.
Power Balance wristbands have ‘no scientific basis’ – refunds ordered by ACCC
Power Balance wristbands and pendants have ‘no credible scientific basis’ and have been removed for sale by Power Balance Australia after Australian Competition and Consumer Commission intervention.
17% buy more lotto tickets “to ease interest rate stress”
A record number of Australians are packing their lunches, canceling holidays, and buying in bulk, as the impact of earlier interest rate rises continues to hamper spending.
Food franchises ‘must evolve to remain competitive’
Food franchises must evolve to remain competitive as consumers gravitate to products that can be customised to their individual tastes, an industry veteran says.
New consumer contract laws enforced by ACCC today
The Australian Competition and Consumer Commission today announced new law to offer greater protection to consumers in the coming financial year.
Shoppers not spending with fears over economy
Australian shoppers are yet to resume spending since the global financial crisis, with many concerned over the security of their jobs as the economy recovers.
Retailers sack staff, remain optimistic
According to the March Australian Retailers Index released today, almost one quarter of small to medium retailers have downsized their staff numbers in the last three months. However, 65 percent have kept up staffing levels and 11 percent have hired more staff in the same period. Although lower consumer confidence is hurting the retail sector, […]
Forecast says retailers to struggle until 2011
The Federal Government’s stimulus package will not contribute to a revival of the retail sector, according to a recent forecast issued by consultancy Access Economics.