#Consumers
Putting your money where your audience is – online
Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to […]
Why selling online makes smart sense for Australian service businesses
In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows […]
Confidence slips after RBA holds rate: ANZ
Consumer confidence fell last week as Australians’ perception of the economy at large took a sharp negative turn following the central bank’s decision not to cut the cash rate, ANZ analysts say. The ANZ-Roy Morgan Australian Consumer Confidence index slid by 2.1 per cent from the previous week, with the “time to buy a household […]
Customer experience crucial for eCommerce sales
Ecommerce platforms that move fast with their investment into next-generation customer service technology heighten their chances for increased sales in a competitive economic environment. Koh, one of last year’s winners of the Australia Post ORIAS People’s Choice Award, credited the updating of its customer service software – ahead of many of its competitors – with helping […]
Omnichannel or bust: The strategy retailers should embrace
A majority of Aussies prefer to shop from local retailers.
An experience to remember: 3 ways to avoid disappointing your customer
Today’s consumers are armed with more choices, more substitutes and more outlets to pursue alternative brands. In a world where our next purchase can be just two clicks away if we’re dissatisfied with a particular experience, providing quality service has never been more important. We harp on about providing a strong customer experience and with […]
Website monitoring: A make or break necessity for every business
Today, there are businesses that rely extensively on their websites to create various touch-points with their stakeholders. Consumers can find everything from clothes, accessories, and electronics to even carton boxes for their packaging needs and nannies for their little ones, online. Boxbee.com provides boxes and storage space for your material and it guarantees delivery on […]
3 business problems you can solve with competitions
Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.
The importance of understanding the psychology of your market
it is important to know and understand your typical customer’s buying strategy so that you can sell to them effectively and efficiently, by matching your marketing and sales methods to their buying strategy.
Melbourne passes Sydney with property intentions
6.8 per cent of Australians (1.3 million) have shown intention to buy or build property in the next year, amounting to a forecast of approximately half a million homes to change owners or to be built.
More Aussies taking own phones to post-paid plans
There are less Australians applying for post-paid plans with new mobile phone handsets, according to telecommunications data released by Roy Morgan Research.
Short-lived: Petrol prices fell to 15-year low
The second quarterly report on the Australian petroleum industry by the ACCC revealed the nation’s petrol prices hit their lowest point in real terms in over fifteen years, hitting 103 cents per litre in early February 2015.
Catalogues vs. the internet
Despite the rise of all things internet, it appears the simple catalogue still holds a lot of weight when it comes to public opinion.
AGL penalised $1 million for misleading discount claims
The South Australian arm of electricity retail giant AGL has been penalised over $1 million for misleading customers on the discounts they would receive under the company’s energy plans.
Non-smart phone users: the forgotten market?
Around $1.7 billion a year is being spent by “traditional” mobile users, highlighting what could be an important customer sector going unmined by Australia’s telcos.
Consumer confidence drops, petrol prices cited
Consumer sentiment dropped by 3.2 per cent during April, hitting 96.2 per cent from the 99.5 registered in March.
Skimming and penetration pricing strategies a thing of the past
Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.
More Aussies leaning towards ‘Made in Australia’ food
The number of Australians more likely to buy food products labelled ‘Made in Australia’ has increased over the last two years.
Older Australians outdrinking under 30s
Young people love to drink. While that stereotype may have been brought on by a general whiff of truth, it turns out older Aussies are actually the ones likely to drink more.
Darwin petrol prices coming under ACCC spotlight
The ACCC has chosen the first regional location to be studied as part of the petrol monitoring arrangements launched in December 2014.
January saw the lowest petrol prices in six years
The first quarterly report into the Australian petroleum industry for 2015 has been released by the ACCC, revealing a price decrease to 109.2 cents per litre in the month of January – the lowest monthly average since 2009.
Australians spent $2.95 billion online over the holidays
Released as the traditional two-month holiday spending period comes to an end, the real-time data reveals that online sales during this time have gone up by over 20 per cent from the 2013-14 season.
Spending expected to reach $17.8 billion this festive season
The average Australian is expected to spend an extra $1,079 this coming festive season, according to new research from CommBank.
Price of primary concern for Australians buying appliances
The majority of Australians consider the price of an appliance as the number one priority before buying, according to findings released by Roy Morgan Research.