#Consumers
Why selling online makes smart sense for Australian service businesses
In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows […]
Confidence slips after RBA holds rate: ANZ
Consumer confidence fell last week as Australians’ perception of the economy at large took a sharp negative turn following the central bank’s decision not to cut the cash rate, ANZ analysts say. The ANZ-Roy Morgan Australian Consumer Confidence index slid by 2.1 per cent from the previous week, with the “time to buy a household […]
Customer experience crucial for eCommerce sales
Ecommerce platforms that move fast with their investment into next-generation customer service technology heighten their chances for increased sales in a competitive economic environment. Koh, one of last year’s winners of the Australia Post ORIAS People’s Choice Award, credited the updating of its customer service software – ahead of many of its competitors – with helping […]
Omnichannel or bust: The strategy retailers should embrace
A majority of Aussies prefer to shop from local retailers.
An experience to remember: 3 ways to avoid disappointing your customer
Today’s consumers are armed with more choices, more substitutes and more outlets to pursue alternative brands. In a world where our next purchase can be just two clicks away if we’re dissatisfied with a particular experience, providing quality service has never been more important. We harp on about providing a strong customer experience and with […]
Website monitoring: A make or break necessity for every business
Today, there are businesses that rely extensively on their websites to create various touch-points with their stakeholders. Consumers can find everything from clothes, accessories, and electronics to even carton boxes for their packaging needs and nannies for their little ones, online. Boxbee.com provides boxes and storage space for your material and it guarantees delivery on […]
3 business problems you can solve with competitions
Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.
The importance of understanding the psychology of your market
it is important to know and understand your typical customer’s buying strategy so that you can sell to them effectively and efficiently, by matching your marketing and sales methods to their buying strategy.
More Aussies taking own phones to post-paid plans
There are less Australians applying for post-paid plans with new mobile phone handsets, according to telecommunications data released by Roy Morgan Research.
Catalogues vs. the internet
Despite the rise of all things internet, it appears the simple catalogue still holds a lot of weight when it comes to public opinion.
AGL penalised $1 million for misleading discount claims
The South Australian arm of electricity retail giant AGL has been penalised over $1 million for misleading customers on the discounts they would receive under the company’s energy plans.
Non-smart phone users: the forgotten market?
Around $1.7 billion a year is being spent by “traditional” mobile users, highlighting what could be an important customer sector going unmined by Australia’s telcos.
Consumer confidence drops, petrol prices cited
Consumer sentiment dropped by 3.2 per cent during April, hitting 96.2 per cent from the 99.5 registered in March.
Skimming and penetration pricing strategies a thing of the past
Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.
More Aussies leaning towards ‘Made in Australia’ food
The number of Australians more likely to buy food products labelled ‘Made in Australia’ has increased over the last two years.
Darwin petrol prices coming under ACCC spotlight
The ACCC has chosen the first regional location to be studied as part of the petrol monitoring arrangements launched in December 2014.
Spending expected to reach $17.8 billion this festive season
The average Australian is expected to spend an extra $1,079 this coming festive season, according to new research from CommBank.
Growing gap between consumer expecations and retailer capabilities
55 per cent of shoppers admitted to in-store browsing before buying from online competitors, highlighting the need for retailers to offer goods and services on various platforms.
Local spirits distributor takes on the booze big boys
Three local alcohol producers are taking on the big boys of the booze world to get their spirits into the hands of consumers. However, to succeed they must first win the support of Australians.
ACCC releases small business report
The Australian Competition and Consumer Commission has released its Small Business In Focus Report, looking at the contacts that small business made with the ACCC in 2012.
Green society – a shifting paradigm
When it comes to their environmental credentials, Australian businesses are now more subject to scrutiny than they ever have been previously.
Gains in consumer spending reversed in July
All improvements in spending recorded during May and June have been reversed, according to a leading index, as consumer sentiment proves it’s far from recovered.
Retailers need to take control of costs while spending remains flat
Retailers are being urged to cut costs while the retail market remains flat in Australia, with experts predicting the subdued retail trading that plagued the Christmas lead up to continue.
Power Balance wristbands have ‘no scientific basis’ – refunds ordered by ACCC
Power Balance wristbands and pendants have ‘no credible scientific basis’ and have been removed for sale by Power Balance Australia after Australian Competition and Consumer Commission intervention.