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#Consumers

Advertising | Marketing

Why selling online makes smart sense for Australian service businesses

In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows […]

Laura Doonin · 2 min
Banking

Confidence slips after RBA holds rate: ANZ

Consumer confidence fell last week as Australians’ perception of the economy at large took a sharp negative turn following the central bank’s decision not to cut the cash rate, ANZ analysts say. The ANZ-Roy Morgan Australian Consumer Confidence index slid by 2.1 per cent from the previous week, with the “time to buy a household […]

Loren Webb · 2 min
Advice

Customer experience crucial for eCommerce sales

Ecommerce platforms that move fast with their investment into next-generation customer service technology heighten their chances for increased sales in a competitive economic environment. Koh, one of last year’s winners of the Australia Post ORIAS People’s Choice Award, credited the updating of its customer service software – ahead of many of its competitors – with helping […]

Loren Webb · 2 min
eCommerce

Omnichannel or bust: The strategy retailers should embrace

A majority of Aussies prefer to shop from local retailers.

Jordan Sim · 2 min
eCommerce

An experience to remember: 3 ways to avoid disappointing your customer

Today’s consumers are armed with more choices, more substitutes and more outlets to pursue alternative brands. In a world where our next purchase can be just two clicks away if we’re dissatisfied with a particular experience, providing quality service has never been more important. We harp on about providing a strong customer experience and with […]

Guest Author · 2 min
Digital

Website monitoring: A make or break necessity for every business

Today, there are businesses that rely extensively on their websites to create various touch-points with their stakeholders. Consumers can find everything from clothes, accessories, and electronics to even carton boxes for their packaging needs and nannies for their little ones, online. Boxbee.com provides boxes and storage space for your material and it guarantees delivery on […]

Daniel Jacobs · 2 min
eCommerce

3 business problems you can solve with competitions

Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.

admin · 2 min
Editor's Choice

The importance of understanding the psychology of your market

it is important to know and understand your typical customer’s buying strategy so that you can sell to them effectively and efficiently, by matching your marketing and sales methods to their buying strategy.

Guest Author · 2 min
Devices

More Aussies taking own phones to post-paid plans

There are less Australians applying for post-paid plans with new mobile phone handsets, according to telecommunications data released by Roy Morgan Research.

Guillermo Troncoso · 2 min
Locked

Catalogues vs. the internet

Despite the rise of all things internet, it appears the simple catalogue still holds a lot of weight when it comes to public opinion.

Guillermo Troncoso · 2 min
Locked

AGL penalised $1 million for misleading discount claims

The South Australian arm of electricity retail giant AGL has been penalised over $1 million for misleading customers on the discounts they would receive under the company’s energy plans.

Guillermo Troncoso · 2 min
Devices

Non-smart phone users: the forgotten market?

Around $1.7 billion a year is being spent by “traditional” mobile users, highlighting what could be an important customer sector going unmined by Australia’s telcos.

Guillermo Troncoso · 2 min
Economy

Consumer confidence drops, petrol prices cited

Consumer sentiment dropped by 3.2 per cent during April, hitting 96.2 per cent from the 99.5 registered in March.

Guillermo Troncoso · 2 min
Locked

Skimming and penetration pricing strategies a thing of the past

Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.

Guillermo Troncoso · 2 min
Locked

More Aussies leaning towards ‘Made in Australia’ food

The number of Australians more likely to buy food products labelled ‘Made in Australia’ has increased over the last two years.

Guillermo Troncoso · 2 min
Locked

Darwin petrol prices coming under ACCC spotlight

The ACCC has chosen the first regional location to be studied as part of the petrol monitoring arrangements launched in December 2014.

Guillermo Troncoso · 2 min
Locked

Spending expected to reach $17.8 billion this festive season

The average Australian is expected to spend an extra $1,079 this coming festive season, according to new research from CommBank.

Guillermo Troncoso · 2 min
eCommerce

Growing gap between consumer expecations and retailer capabilities

55 per cent of shoppers admitted to in-store browsing before buying from online competitors, highlighting the need for retailers to offer goods and services on various platforms.

Guillermo Troncoso · 2 min
Growing

Local spirits distributor takes on the booze big boys

Three local alcohol producers are taking on the big boys of the booze world to get their spirits into the hands of consumers. However, to succeed they must first win the support of Australians.

Amy Pun · 2 min
Locked

ACCC releases small business report

The Australian Competition and Consumer Commission has released its Small Business In Focus Report, looking at the contacts that small business made with the ACCC in 2012.

Rhiannon Sawyer · 2 min
Hot Tips

Green society – a shifting paradigm

When it comes to their environmental credentials, Australian businesses are now more subject to scrutiny than they ever have been previously.

Darragh Brennan · 2 min
Economy

Gains in consumer spending reversed in July

All improvements in spending recorded during May and June have been reversed, according to a leading index, as consumer sentiment proves it’s far from recovered.

Lorna Brett · 2 min
Locked

Retailers need to take control of costs while spending remains flat

Retailers are being urged to cut costs while the retail market remains flat in Australia, with experts predicting the subdued retail trading that plagued the Christmas lead up to continue.

David Olsen · 2 min
photograph
Legal

Power Balance wristbands have ‘no scientific basis’ – refunds ordered by ACCC

Power Balance wristbands and pendants have ‘no credible scientific basis’ and have been removed for sale by Power Balance Australia after Australian Competition and Consumer Commission intervention.

David Olsen · 2 min