Learn what it takes to build up your blog readership from a master blogger with over a million hits each month.
I’ve created highly successful business blogs: the “Sales Machine” on CBS BNET and “Sales Source” on Inc.com. Since my blog writing has generated a huge amount of web traffic, other business bloggers often ask me to share my secrets. Here they are:
1. Content, content, content
The only way to gain a loyal readership is by consistently providing high quality content. Focus 90% of your effort on content and 10% on everything else. As marketing guru Seth Godin once told me: “Comment less, contribute more, retweet none. We need you to be generous, not Dan Rather.”
2. Brand your blog
If people hear about your blog and want to read more, you want them to be able to find it. For example, whenever I talk or write about my blog, I always call it “Sales Source on Inc.com” rather than just plain “Sales Source.”
…to read this article in full, visit leading US small business resource, Inc.
