Most businesses rely on referral leads or leads who are already in ‘buy-mode’. Those people are just a tiny 3% of your target market. So how do you tap into the other 97% of prospects? Using two tools: a lead generation website and a well-oiled, high converting sales funnel. Most businesses’ websites are just sources of […]
It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers. However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting […]
While the digital landscape is certainly getting more and more confusing, order can be bought to this wild west, and you don’t necessarily need to be an expert to get on top of it all.
Three seconds. That’s all you have to hold captive the attention of your readers. You might have noticed this when you last stumbled across a blog that made you instantly glaze over and click away.
Getting to the top spot on Google used to be a matter of good SEO practices, keyword targeting and building up your organic rankings for specific search terms. Now the top spot is often auctioned off to the highest bidder.
Websites and social media are top SME marketing priorities, while PR and SEO come last.
A breakdown of the way people use social media reveals many useful trends for business – but front and centre is the fact that women are the primary users.
Content marketing is a great way to introduce your company to a wider audience and attract new business, but don’t forget it’s also a very effective way of retaining existing customers.
Marketing involves collaboration and in order to be effective, a marketer needs to be able to work as well in a team as they can autonomously.
