Pretty pictures help, but if you want to make the most of Pinterest, you need a more thoughtful strategy.
You have a Pinterest account for your business. That’s a good first step, but are you using it to full advantage? The right Pinterest strategy can help you gather followers faster and better reach your marketing goals, according to Beth Hayden, a social media consultant and author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest.
How can you make sure you’re getting the most benefit from your Pinterest boards? Hayden recommends these steps:
1. Fill out your profile thoughtfully.
“Make sure your profile is complete with the paragraph about you filled out and containing a link your website, Facebook page, or whatever social media site you prefer, along with a photo or logo,” she says. “It sounds very basic, but a surprising number of people skip this step.”
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