How your pages can encourage customers to interact with your content and make purchases.
When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she lands on is called a landing page. These can be your home page or any other page you create on your site. Since these pages can be critical in converting casual browsers into paying customers, it’s important that they are optimized for maximum engagement.
If you’re concerned that your current landing pages may be driving visitors away instead of encouraging them to engage further with your content, consider the following strategies to optimize your landing pages:
1. Create custom landing pages.
Keep in mind that you aren’t limited to a single landing page. You can create multiple pages, each customized to a particular type of visitor.
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