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Is one website for your business enough?

Want to increase leads and sales on the cheap? Maybe it’s time to consider spreading your business across multiple domains.

Many businesses operate on what I call the “one website theory.” That is, they buy a single domain, add content on a regular basis, and try to drive as much traffic to that domain as possible.

To be sure, this is a tried-and-true strategy. In fact, compared to the more than 60 percent of all small businesses that don’t even operate proper websites, buying one domain would be a vast improvement over waiting for the resurrection of the Yellow Pages.

But for many entrepreneurs, spreading their web presence across more than one url makes more business sense.

One Size Does Not Fit All

I’m not a fan of the “one size fits all” strategy for many reasons. I’ve launched separate sites for my last two books, The New Small and The Age of the Platform. Also, I run a few other sites, including a separate WordPress “playground” site to experiment with different things.

…to read this article in full, visit leading US small business resource, Inc.

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