Nearly 70% of Australian consumers use social media [1], and we’re living in an increasingly social-first world. In fact, today more than 93% of social conversations between brands and people are one-to-one [2]. For businesses, being responsive is ‘table stakes’, and consumers now expect that social media will offer a better customer service experience than email or phone. More than half […]
Have you ever been at a rock concert and paused for a moment to look around you? It’s usually either a beautiful mess or utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over […]
The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]
If you were to ask a marketer to rank social platforms by preference you would likely be surprised at the result. When it comes to social media marketing strategies, it is not Twitter that comes in second behind Facebook but LinkedIn. This is because LinkedIn is a business friendly social media platform. Facebook and Twitter are […]
It’s possible to write an entire series of articles discussing the advantages of social media advertisements. Social media is no longer just an optimum platform for sharing breakfast photos, it can also serve as an ideal platform for businesses to promote their product or service to a worldwide audience. For example, it has been estimated that Facebook now has approximately […]
The digital age has given us a lot to be thankful for. With the ability to transfer information freely and quickly, we have never been better connected with information, resources and people. It’s easy – with only a few touches of a keypad, we need not speak, travel or put on our best corporate attire […]
Nearly all early-stage startups have a very limited cash flow, meaning that founders have to be picky about where funds go and why. When it comes to marketing, entrepreneurs are faced with a tough decision: spend limited resources on marketing, or inject funds into product development, following the mantra, “build it and they will come.” […]
Getting your business into social media is tricky, but it is a way to access a much broader audience. Many people use social media as their main access point to the rest of the internet. If you’re not promoting yourself there you may not be found easily. The tricky part is not to get overwhelmed. […]
Bigcommerce, a commerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store has today announced a partnership with Twitter. Through the partnership, Bigcommerce will support Buy Now, a new sales conversion tool that enables merchants to promote and sell products natively across the […]
With an ever growing selection of digital channels to choose from, it can be difficult for SMEs to know where to start or even keep up with the changes. Here are seven trends in social media affecting SMEs.
