Adrian Mottershead

Adrian Mottershead

Adrian Mottershead

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It’s time to take social customer care seriously

Nearly 70% of Australian consumers use social media [1], and we’re living in an increasingly social-first world. In fact, today more than 93% of social conversations between brands and people are one-to-one [2]. For businesses, being responsive is ‘table stakes’, and consumers now expect that social media will offer a better customer service experience than email or phone.  More than half… Continue reading It’s time to take social customer care seriously

Adrian Mottershead

Adrian Mottershead

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