How three small Victoria brands grew from social media
More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy […]
How to make your social media marketing rock
Have you ever been at a rock concert and paused for a moment to look around you? It’s usually either a beautiful mess or utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over […]
How can SMBs get the most out of LinkedIn?
If you were to ask a marketer to rank social platforms by preference you would likely be surprised at the result. When it comes to social media marketing strategies, it is not Twitter that comes in second behind Facebook but LinkedIn. This is because LinkedIn is a business friendly social media platform. Facebook and Twitter are […]
How to go from zero to 100,000 users with $0 in marketing
Nearly all early-stage startups have a very limited cash flow, meaning that founders have to be picky about where funds go and why. When it comes to marketing, entrepreneurs are faced with a tough decision: spend limited resources on marketing, or inject funds into product development, following the mantra, “build it and they will come.” […]
New partnership could turn your Twitter following into sales
Bigcommerce, a commerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store has today announced a partnership with Twitter. Through the partnership, Bigcommerce will support Buy Now, a new sales conversion tool that enables merchants to promote and sell products natively across the […]
How to increase your Twitter engagement and boost your business
Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.
Twitter makes it easier to block multiple accounts
Social media giant Twitter has made it easier for users to block multiple accounts from interacting with them, with new tools that upgrade the mute and block features launched in December 2014.
Twitter acquires Niche: Creatives could earn big
Twitter has acquired Niche, an ad network that aims to provide the creative community with opportunities to earn cash by connecting them with advertisers.
Instagram passes Twitter with 300 million users
The Facebook-owned social networking service has grown substantially this year, with its user count rising over 50 per cent from the 200 million active users recorded at the end of March.
New research quantifies the value of a social media post
Attempting to calculate the return on investment of a social media post is no easy task. Furthermore, in a contest between Facebook and Twitter, which platform bears the most fruit?
How social is your strategy?
Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.
Harness the power of hashtags
After humble beginnings on Twitter just a few years ago, the hashtag has grown to become a more powerful marketing tool than many thought possible.
Reach your target Facebook audience
With more than one billion Facebook users competing for posts, likes and shares, it can be difficult to make sure your social content reaches its fullest potential.
Improved disability access a welcome sign
More social media companies are recognising the need to make their services accessible for people with disabilities.
Budget friendly ways to boost your traffic
Online marketing is an ongoing process that requires regular time and effort, and fortunately you don’t need to be an SEO guru to improve your website traffic.
Social media addiction: it’s all FOMO
If you check your social media networks as soon as you wake up, you’re not alone – new research indicates that a case of FOMO is the culprit.
How to make social media work for you
Social media is a critical tool in promoting your business, products and events, but it needs to be done right in order to be effective.
Is technology hindering our ability to communicate effectively?
Technological advances have now enabled us to communicate in a variety of ways – Facebook, Twitter, email and text messaging to name a few.
How men and women use social media differently
When it comes to social media, men tend to spend more time on some sites, women on others.
Social media engagement still a barrier
Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.
Easy tips for avoiding Twitter hacks
How to steer clear of having your startup’s account taken over by someone else.
Small businesses aren’t using social media. So what?
Earlier this month, Telstra released the results from a survey which found the majority of small businesses aren’t using social media.
Twitter launches online music discovery service
Twitter has launched a new service that hopes to revolutionise online music discovery in the same way it has revolutionised online communication.
Video ads coming to Facebook and Twitter?
Two reports today indicated that the social media giants may be looking to run video ads on their platforms.