Tag: Tips

There are a number of qualities and skills you need to be an effective marketer. Marketing requires far more than a degree and an outgoing personality (although both of these are essential!).

In a classic example of an offer sounding too good to be true, and just that little bit too easy – a spate of LinkedIn scams reinforces that users can’t let their guard down.

The biggest mistake small businesses tend to make is thinking they aren’t susceptible to a security attack. As a small business owner, it is easy to fall into the mindset that cyber criminals target large, wealthy organisations.

Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.

Performance appraisals offer significant benefits to a business by ensuring that each employee’s performance is contributing to meeting business goals and introduces a culture of responsibility, accountability and empowerment.

While it’s good to relish in your successes of today, it’s important to take the steps to protect your assets and earnings for tomorrow.

Often called the ‘Me Generation’, Gen Y has been tagged by many employers as a group of workers who ‘want it all without having to work for it’.

For decades if not centuries, work has been a place you go. You went to the factory, to the mine or even the field. Work is still at a specific location for some – but for an increasing number of people, it can now take place virtually anywhere.

In the search for a balanced life that matches ambition, flexibility and achievement, franchising keeps popping up and raising its hand for attention. And with good reason; many of the 73,000 current franchisees, who have helped build the franchise sector to the $131 billion contribution to the Australian economy,* signed up to enjoy financial gain, […]

Social commerce, the name given to driving sales through activity on social networks is estimated to grow to $30 billion globally by 2015, up from $15 billion in 2013.