No matter how much the world moves forward, the basis of good business remains the same – and that’s fulfilling customer’s personal or corporate needs. So, if you’re in the business of problem solving, you’ll always be in business.
The question should be, why aren’t you involved with forums already? Forums are a highly valuable business tool for communicating with target markets and driving people to a website.
Every business owner needs to answer three vital questions about their target market and customers to avoid failure. If you can’t answer them, it might be time to hit the books…
Exporters who have done well in Australia will often believe that their domestic campaign will work just as well overseas. But international markets are markedly different and exporters need to be aware of certain purchasing triggers and cultural factors before beginning their international assault. “Many SMEs think if they are successful domestically, they will be […]
Thousands of trade shows happen around the world every year; here’s how to find the right one for your business and make it worth your while. Trade shows remain a popular way to reach international markets, offering qualified foot traffic in a three-dimensional space. Businesses can also provide experiences for all five senses and interact […]
Once upon a time it was all about selling beaches, but in light of the economic downturn, Australian tourism now faces more challenging times. Can tourism sell Australia once more? No other industry has a unique selling proposition quite like the tourism industry. Only in Australia can you climb the Sydney Harbour Bridge, hike around […]
Tim Pethick, founder of nudie juice With a target market of one—himself—Tim Pethick developed a product that wrote the book on developing a niche. Before nudie the juice market was relatively unexciting. However, with Pethick’s mix of savvy and humour, nudie quickly became one of the country’s biggest brands. Pethick is now looking for the next challenge for […]
Public Relations (PR) is a profession we love to hate. It has inspired satirical TV shows and been dismissed as spin, yet it is also the engine driving most successful Australian businesses. At its heart, PR is about communication – getting your message out to the people most likely to respond. And, whether you’re paying […]
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