By Adeline Teoh · 15 January 2009 · Growth | Import | Export
See the complete version on Dynamic Business for the full story and insights.
Exporters who have done well in Australia will often believe that their domestic campaign will work just as well overseas. But international markets are markedly different and exporters need to be aware of certain purchasing triggers and cultural factors before beginning their international assault. “Many SMEs think if they are successful domestically, they will be […]
Tags: Climate Conditions, Cultural Differences, International Business Development, Language And Culture, Local Marketing, Marketing Campaign, Target Market