There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming […]
How to protect your information.
Why are businesses failing to invest time and budget into protecting themselves?
How to make your business exciting all the time.
We’ve all been there. A meeting is scheduled, most people arrive on time, and then nothing happens for ten minutes. Well, to be precise, quite a bit happens, or doesn’t happen, as the case may be. Usually those first ten minutes are lost because the team are trying to find a free meeting space to […]
Starting a business with my wife and sister-in-law has been one of the best decisions I have ever made. Contrary to popular belief, working alongside your loved ones can in fact be a very beneficial experience that nurtures both your personal and professional relationships, while also providing the opportunity to grow your business. Aside from […]
The first year of a new business is critical, with repeated evidence that around one third of businesses fail during this phase. However, equipped with the right knowledge and education, you can get off to a strong start. Whilst the focal point for the early months should ideally be on rapid income generation, new business […]
The price that you set for your products and services is one of the most crucial decisions you have to make in a business. Pricing requires thought and an understanding of your customers or clients, the market, the environment and your competitors. Here are four pricing mistakes you need to avoid: One: The first mistake […]
Last year, one of my colleagues built two semi-detached houses, wanting to sell one. His question to me was: How do I sell it to a Chinese buyer? There’s an implied understanding in that question that Chinese buyers will pay a premium to acquire a property. Besides possible higher premiums, the other reason to target […]
