A recent social media report by Sensis revealed that just 14 percent of small businesses, 25 percent of medium-sized businesses and 50 percent of large businesses have a social media presence. Today, online marketing is an essential part of a business marketing plan and social media is one aspect of successful online marketing.
Jennifer Bishop blogs about new LinkedIn features, which make it akin to the Flux Capacitator.
“Forget the static CV. LinkedIn have just removed the need for the static 1.0 CV/resume and propelled you all into an interactive 3.0 web world of LinkedIn.”
Catriona Pollard takes a look at Google+ and what features it delivers that trump Facebook.
“Google seems to have taken all the social aspects from Facebook and created a network which is more personal for the user.”
Leigh Boin blogs about using Facebook successfully in your business.
“Let’s look at Facebook, which is far from being just a social network for the likes of Gen Y exclusively. For an increasing number of companies, Facebook is a successful business network.”
A new plugin is allowing jobseekers to easily submit their LinkedIn profile for job opportunities on an employers website, as the business networking site attempts to better its ability to connect talent with opportunity.
Cenk Baban looks at the latest social network to grace our computer screens – Google+
“No-one has found the business value of Google+ for SME’s yet, not even your competitors. We are currently in a discovery period, think of it like the first date.”
The use of social media by Australian small businesses has risen by 50 percent this year, with many looking to boost the investment in their website, technology and marketing.
Google has asked businesses not to use consumer Google+ accounts to build a page for their brand on the new social networking site, promising to deliver a specifically optimised experience for businesses, brands and entities.
Each new fan of your business on Facebook will drive about 20 new visits to your website, according to a recent analysis by Experian companies Hitwise and Techlightenment.
