Tag: Social Media

SMEs are constantly being encouraged to set up social media platforms for their business, so it’s easy to get caught up in the hype. But is social media all it’s cracked up to be?

When it comes to plagiarism, there’s no excuse. But taking a leaf out of the books of social media experts and organisations doing social well is the best way to inspire your own content.

Want to make social media work for you? Tell a story. A personal, honest one about you, or an employee. Not effective? Try again.

So you’ve joined Twitter and are merrily tweeting away but your avatar is still an egg and your background is a generic blue cloud. Or even worse, your company logo is so small it looks like it’s written in Sanskrit. Never fear. Simply follow these tips and you’ll have a slick profile in minutes.

Social, mobile and cloud technologies are creating a massive change in the way Australian small businesses can work more efficiently, compete with larger global companies, and connect with their customers in entirely new ways.

You can ignore social media, but that won’t make it go away. Here’s how to manage when it goes off the rails.

If your business is receiving requests for information or quotes and you’re not hearing back it might be time to reevaluate your strategy.

There’s no winning formula for growing your number of Twitter followers – there are multiple, equally valid approaches – but if you follow these simple rules, expect your popularity to increase.

IT marketers are well-practised in presenting their company’s most convincing face. Which is why it pays to look beyond the rhetoric when considering the potential for any emerging or early lifecycle technology.

What’s going to happen in the small business marketing world in 2013? Here are some key trends to be aware of.