Tag: Social Media

Their story is one of undeniable success. Originally founded in 2000, ASOS has grown to become one of the most powerful online fashion and beauty retailers in the world.

Online marketing is an ongoing process that requires regular time and effort, and fortunately you don’t need to be an SEO guru to improve your website traffic.

People often lament the damage smartphones have done to the average attention span.

As people put more and more of their professional and personal lives on social media, it’s high time to make security a priority, and particularly so if you run a business.

If you check your social media networks as soon as you wake up, you’re not alone – new research indicates that a case of FOMO is the culprit.

Post infrequently and risk missing out on valuable exposure? Or post incessantly and risk irritating customers? How much is too much?

It wasn’t too long ago that ‘trends’ referred exclusively to what one would see in a fashion catalogue, and ‘hash tag’ was the disused key on a handset phone – is it a case of get-with-the-times, or die?

Blogging is a great way to meaningfully connect with your customers, share your expertise, raise your profile and increase your revenue.

In my years working in online commerce, I have seen many brands and companies rise and evolve through effective use of SEO and ecommerce tools.

In a world where your competitors are only one click away, increasing your franchise business’ online visibility is key to gaining more customers and growing your market share.