So you’ve set up a business Twitter, Facebook or Google+ account, ready and raring to dive into the world of social media. But doubt begins clouding the optimism and you wonder how you’re supposed to know whether you’re doing it right? Follow these golden rules to get your social media use off to the right start.
Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.
You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them.
First it was Facebook and Twitter, then came Google+ and now Pinterest. How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules…
Heard about how inbound marketing is replacing the more traditional, outbound forms of marketing but can’t figure out what it means for your small business? Here’s a look at how this new, modern form of marketing brings leads closer to sales.
Sentiment, transparency, variety and zeal – all important aspects of social media. In the final article of a four-part series, Shama Kabani and Jennifer Wilson share insights on various areas of social media, broken down by alphabet. This week they take a look at the social media basics, from S to Z.
Social media is a great way to market your business, but how do you write posts that demand attention and get people sharing your content? Here’s seven tips from an expert.
We’ve heard quite a bit from the experts about social media fatigue, but the advantages a Google+ Business Page offers may be enough for a business to push through their reluctance and create yet another fantastic way to engage, converse and bond with their target market.
Outbound marketing is the way of the past, so if you’re still interrupting customers with your marketing efforts, it’s time to stop. Rebecca Wilson offers some advice for welcoming in the new era of inbound marketing.
Anna Cairo blogs about making the most of Facebook for business.
“Anyone who establishes a Facebook page for business purposes should have a primary objective for their page…”
