Tag: Social Media For Business

As social media becomes more pervasive and powerful, it is being viewed by some businesses as both a threat and an opportunity. Here’s how to protect your business from an online customer revolt.

Facebook has rolled out a new feature allowing business pages to pay a fee to promote their posts, so they reach a greater number of followers.

SMBs are continuing to up their level of investment in social media, but many are failing to measure the return on this investment, according to new research.

Have Twitter and Facebook become too noisy and useless for meaningful interaction? Here are three tips for taking better advantage of social media opportunities.

Consumers have short attention spans these days, and it’s little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.

Instagram and Pinterest are the two newest kids on the social media block, but are they right for your business? Here’s how to decide.

As more prospective employers turn to social networking profiles to vet potential staff, employees are ensuring their personal profiles are inoffensive to avoid the kind of negative scrutiny that could end up costing them a potential job. Here’s how to keep your personal profiles employer-friendly.

Social media is a powerful marketing tool for SMBs, and Twitter is one of the most commonly used platforms as it’s an easy and effective way to raise awareness of your business and engage with customers. But what do you do if someone complains about your business on Twitter? Here’s some expert advice.

Over half of all Australian online consumers are interacting with businesses and brands on Facebook and Twitter, according to new research, again highlighting the importance for SMBs to add these social networks into their marketing mix.

Female SMB owners are feeling more positive about being in business than their male counterparts and are driving the uptake of social media for business, according to new research.