Every smart brand understands the value of PR and how it influences their target audience to purchase. The downside of this is journalists and bloggers are inundated with more information then ever, making it tough for SMBs to get publicity. Enter, the PR agency and its ability to cut through this noise.
It’s great to want to get publicity for your business, but where do you start? Well the first and most important thing you need to do is prepare. Here are six things what you need to have organised before you start approaching the media.
A PR stunt by the CEO of Energy Watch during the final episode of The Block has proven that not all publicity is good publicity. It was a classic case of failed ambush marketing, rendering an attempt at publicity pointless. Here’s why.
If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worthwhile to send out messages to just anyone, without considering who you actually want to hear them.
When it comes to marketing, you’re probably already using some of the more common tools—such as advertising—to raise your profile and engage with audiences. But PR is also an essential part of the marketing mix for any small business looking to achieve its business objectives and be a success.
You’ve written a media release announcing an exciting piece of news from your business and you’re now ready to send it. Securing coverage is vital to the success of the project, so you want to make sure you distribute the announcement to the right journalists. So how do you do that?
So you’ve hit the publicity holy grail and secured yourself an interview with your dream media outlet. Great! Now to plan what to say so you become the expert the media turns to first every time.
How a management team prepares for and manages a crisis is what sets a great business apart from a mediocre one. Here are a few steps key to PR success in the face of disaster.
Chances are, you’re still trying to pitch the big ‘home run’ story. Ain’t gonna happen. Try these angles instead.
We all know that industry events are a great way to build your brand. But with so many ways you can incorporate events into your PR and marketing strategy, it’s a good idea to get a little creative in the way you approach them.
