We all know that industry events are a great way to build your brand. But with so many ways you can incorporate events into your PR and marketing strategy, it’s a good idea to get a little creative in the way you approach them.
Content marketing is the creation and publication of original content, and it’s been around for years. So why is it becoming such a big deal for marketers now?
PPC, Facebook ads and banner advertising – what’s a business owner to choose to boost their inbound marketing efforts? An expert has some advice for SMBs on adding the right digital advertising to their marketing mix.
Big businesses need to lighten up, get creative and take a few cues from small business owners.
Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
Humans are hardwired to care, but for people, rather than brands or products. This doesn’t mean it’s impossible to get people to care about your business or brand, you just need to try these three tips.
Hiring a marketing agency is just the first step in achieving business goals – you also need to build a trusting and respectful relationship with the agency to ensure it’s working as hard for you as possible.
Marketing isn’t only about the pitch, but also the delivery. We asked young entrepreneurs how you’re getting it wrong.
When considering any marketing campaign, it is best to put your money somewhere where it will work harder for you… and that isn’t necessarily advertising.
There are more traditional ways of running special offers than group buying. Here’s some expert advice for how to do coupon marketing properly…
