Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or short message service marketing) can be a highly effective technique. But the proliferation of mobile devices doesn’t guarantee marketing success. If your pitches don’t resonate with consumers and motivate them to act, then your efforts are for naught.
Here are five tips for writing marketing texts that get read and produce results:
1. Be brief and focused.
Your text message should be laser focused and succinct. There’s no room for fluff in mobile marketing. Know who your target audience is and speak directly to it. Leave out extraneous details and simply describe how to take advantage of your offer and its benefits.
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