When you’re about to start your own PR campaign, you need to ensure you contact the right media. This means finding out the media your target market reads, listens to or watches. It’s basic – you have to identify exactly who you are speaking to, and where.
Often referred to as a ‘dark art’, PR is a complex but critical element of the marketing mix. By engaging media, influencers or appropriate spokespeople smart PR campaigns drive an implied endorsement that generates credibility in spades.
Before developing a marketing mix that will successfully yield high ROI, it’s essential to know what you’re trying to say, who you’re trying to say it to, and how best to say it. Enter, the marketing plan.
With all the talk of online and inbound marketing, it can be easy to forget that many offline and more traditional tools are still available for the marketing of your business. Here are five sectors in which offline marketing still delivers tangible results.
With so many marketing channels in today’s mobile world, it can be tough to know how best to reach your target market. Here are six tips to help you choose the most effective medium.
It’s great to want to get publicity for your business, but where do you start? Well the first and most important thing you need to do is prepare. Here are six things what you need to have organised before you start approaching the media.
A PR stunt by the CEO of Energy Watch during the final episode of The Block has proven that not all publicity is good publicity. It was a classic case of failed ambush marketing, rendering an attempt at publicity pointless. Here’s why.
If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worthwhile to send out messages to just anyone, without considering who you actually want to hear them.
High impact marketing doesn’t have to come with a huge price tag. With a bit of knowledge and an insight into your customers, you can successfully create a low budget marketing campaign that delivers for your business. Here are eight strategies for you to put into action.
Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.
