With the countdown to Christmas now on, it’s not too late for small and medium-sized business owners to focus on the home stretch and engage consumers online – well after the opening hours of major stores.
Your customers are online and they’re searching for your brand and your latest advertising campaign. So how do you respond? Will Easton from Google Australia shares a few ideas to get you started:
SMEs needs to wake up and start looking at how they are allocating their online budgets and start thinking smarter about their web design projects starting with your choice of content management system (CMS).
I was having a chat with my neighbour last week. We started chatting about things of national importance, like what the surf was like at the moment, and if he was going out in the morning.
Developing an effective website for your business can be a complex task. While it’s tempting to focus on creating engaging copy and funky visuals, there are a number of other factors that can have a major impact on its success.
Hitwise today released report that reveals an increase in Google’s dominance of the Australian search market. With Google accounting for 87.26 percent of Australian traffic.
Search engine optimisation for your website is not just about having other sites link to yours but about making sure you promote the most relevant parts of your site so people can find it. * Make sure the text on your site contains words and terms that people search for. If you call yourself a […]
For decades, companies have strived to find the most effective ways of promoting their goods and services to potential customers. For the most part that has meant advertising, but no matter how well targeted a traditional advertising campaign is, it will still be wasted on large numbers of people who really aren’t in the market […]
Online marketing can be less expensive and more effective and accountable than traditional marketing methods. Rebecca Spicer explores the benefits for SMEs, and the myriad options for getting the best results from your online marketing campaigns. Perhaps the most telling comment that came from research for this article was, “No-one can afford to brochure drop […]
Check out the following search engine marketing tips, so your online business is search engine optimised and driving traffic to your website. 1. Get with the lingo Know the search terms customers use to find your business on the Internet and use them on your website: titles, headers, sub-headers, meta tags, and general content. Try […]
