Search engine optimisation for your website is not just about having other sites link to yours but about making sure you promote the most relevant parts of your site so people can find it.
* Make sure the text on your site contains words and terms that people search for. If you call yourself a ‘domestic pipe specialist’ but people are looking for ‘plumber’, they won’t find you.
* Simplify any industry jargon on the site or use them alongside explanations that will help people find you.
* Use keywords that specify what you do or what you sell and use them often, in a meaningful way.
