it is important to know and understand your typical customer’s buying strategy so that you can sell to them effectively and efficiently, by matching your marketing and sales methods to their buying strategy.
While new orders and production sub-indexes both saw climbs, to 52.8 and 52.9 respectively, manufacturing sales dropped for the 12th month, hitting 47.9.
Retail turnover saw another small rise in March, up 0.3 per cent following a 0.7 per cent climb in February 2015.
The biggest and potentially most damaging things business owners fail to do is understand their target market and understand them intimately.
Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.
The number of Australians more likely to buy food products labelled ‘Made in Australia’ has increased over the last two years.
Here are six of the most powerful and effective marketing videos that have been proven to create a steady stream of leads and profitable sales for business just like yours.
There has been a slight increase in consumer spending across the month of January, according to the Commonwealth Bank’s latest Business Sales Indicator (BSI).
Samsung has announced its acquisition of LoopPay, a point-of-sale (POS) solution that enables magnetic stripe readers to read credit card information from a device.
A new report has revealed 80 per cent of Australia’s motorists hold fuel efficiency above high performance and safety as the most important factor when it comes to their vehicles.
