If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture. If you want to get the most out […]
Operators of comparator websites and businesses whose products are listed on them have been targeted in new guidance released by the Australian Competition and Consumer Commission (ACCC). The guidance seeks to help consumers understand how to get the best outcomes when using comparator websites as well as providing guidance to business on how to comply […]
“Subscriber experience” is comprehensive, focusing on how to build subscriber trust and loyalty from initial contact through registration, service delivery, customer support, billing and payment, account modification and renewal.
A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture
it is important to know and understand your typical customer’s buying strategy so that you can sell to them effectively and efficiently, by matching your marketing and sales methods to their buying strategy.
While new orders and production sub-indexes both saw climbs, to 52.8 and 52.9 respectively, manufacturing sales dropped for the 12th month, hitting 47.9.
Retail turnover saw another small rise in March, up 0.3 per cent following a 0.7 per cent climb in February 2015.
The biggest and potentially most damaging things business owners fail to do is understand their target market and understand them intimately.
Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.
The number of Australians more likely to buy food products labelled ‘Made in Australia’ has increased over the last two years.
