Melbourne-based reusable cup manufacturer KeepCup has reported a 690% increase in sales enquires since the final ABC’s three-part documentary series War on Waste concluded last week. Presented by Craig Reucassel of The Chaser fame, the series finale focused on Australia’s coffee industry and highlighted the fact that 1 billion disposable cups are sent to […]
In my previous post, I ran through two initial steps B2B sales people need to think about on their journey towards becoming A-Graders. These were ‘reconcile your conflicting priorities’ and ‘set long-term goals,’ which focus on transitioning from an immediate, short-term mindset to becoming more forward-thinking and planning for the long-term. As the sales profession continues to […]
Without vital time management skills, it would be impossible to juggle my business, team and speaking career, let alone run a home and meet commitments to my family, friends and three children. The key is to have self-discipline and strive to work smarter, not harder. The sad thing is, very few people (even those reading this article) will take […]
The sales profession is undergoing a big cull with over 20% of sales roles expected to be cut by 2020 according to some analysts[1]. There are three macro shifts responsible for this rather ominous reality. Firstly, buyers are more discerning than ever before as they turn online for identifying and acquiring products and services without the need […]
For the most part, people are very good at picking up on the verbal and visual clues that indicate another’s mood. For those in customer-facing positions – whether it is over the telephone, via digital communication or face to face – dealing with clients who aren’t entirely sure what they want is often unavoidable. Fortunately, there are a number of tell-tale […]
Is your start-up gaining momentum to the point that work is piling up and your small team is struggling to keep up? Outsourcing a few tasks might be just what your team needs to concentrate on their field of expertise and achieve the best possible results. Deciding what to outsource might be one of the key decisions you’ll make […]
Having a pool of regular, paying customers is a huge boon in business but it’s by no means a guarantee of healthy cash flow – without question, the lifeblood of every organisation. As the general manager of InstallEx – an installation and constructions services provider with national clientele – Jeremy Turner knows that optimal working […]
The vast majority of small business owners in Australia are navigating tough conditions with little or no support. While they know their business better than anyone, often they fail to tend to certain nagging issues because, well, they’re too busy; instead, they choose to reassure themselves their business model is strong and push on. If you are one of […]
Big data has transformed the way business interact with their customers. Marketers can now harness data from previously untapped platforms, such as personal social media profiles and online and offline purchasing habits. The Internet of Things (IoT) is opening doors for companies to glean intelligence that enables them to enhance their offering down to their customers’ […]
Research suggests that it is critical for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact deals. Unfortunately, in Australia, many companies are misaligned when it comes to marketing and sales, as marketers focus on top of the sales funnel, while sales reps close deals at the […]
