Having a pool of regular, paying customers is a huge boon in business but it’s by no means a guarantee of healthy cash flow – without question, the lifeblood of every organisation. As the general manager of InstallEx – an installation and constructions services provider with national clientele – Jeremy Turner knows that optimal working […]
The vast majority of small business owners in Australia are navigating tough conditions with little or no support. While they know their business better than anyone, often they fail to tend to certain nagging issues because, well, they’re too busy; instead, they choose to reassure themselves their business model is strong and push on. If you are one of […]
Big data has transformed the way business interact with their customers. Marketers can now harness data from previously untapped platforms, such as personal social media profiles and online and offline purchasing habits. The Internet of Things (IoT) is opening doors for companies to glean intelligence that enables them to enhance their offering down to their customers’ […]
Research suggests that it is critical for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact deals. Unfortunately, in Australia, many companies are misaligned when it comes to marketing and sales, as marketers focus on top of the sales funnel, while sales reps close deals at the […]
When launching her handmade Jewellery business in March 2014, Melbourne designer Erin Browne resolved to take a gradual approach. The decision was fuelled by her desire to self-fund the brand, which meant part-time work, and form a deep understanding of the market she was entering. Wanting a hands-on education in ecommerce, she opened an online […]
Market share growth and sales increases are the driving forces for SMEs. Neither, however, happens by chance. You must be prepared and put in place a strategy that will enable you to achieve the desired results. Generally, collecting information that is relevant to buyers and organising it is often seen as the key to driving sales. Even then, […]
As 2017 begins, the marketing industry in Australia once again has proved – perhaps more so than many others – that it shifts year-to-year, season-to-season, and even minute-to-minute. Last year brought many changes and new trends to the marketing landscape with permanent changes to the way marketers operate. This year, we will see a new era […]
I’m going to let you in on a secret. One that businesses sometimes overlook as they get caught up in growth. Playing the numbers game (i.e. expanding your reach) is usually enough to nab a few sales, but achieving sustainable success comes from one key element: support. [Note: This article is the sixth in a […]
The rise of the sharing economy has led to an evolution in consumer behaviour and the disruption of legacy industries. For some, it’s a threat. For others, it’s an opportunity to provide new solutions to old problems and thrive. If there’s one constant, it’s that people enjoy a good, homemade meal. A new ‘shareconomy’ player […]
It’s a tough time for retail sales, with Australian Bureau of Statistics (ABS) data showing this key driver of economic growth is stalling. Traditional sales tactics are becoming less effective due to the wealth of information freely available to people today and, thus, the rise of the savvy consumer. Trends globally echo this sentiment, with 57% of retailers agreeing buyers are less […]
