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Omnichannel or bust: The strategy retailers should embrace
A majority of Aussies prefer to shop from local retailers.
If you can’t beat them, join them: how SMEs can begin taking advantage of Amazon Australia
With Amazon expected to launch in Australia on Thursday, the build up has seen mixed reactions from online retailers. While the immediate response from many has been one of fear and skepticism, there’s no doubt that appetite among consumers is alive and well. A recent study by Nielsen reported that 75% of Australians aged 18+… Continue reading If you can’t beat them, join them: how SMEs can begin taking advantage of Amazon Australia
How e-tailers can optimise sales in four steps
Australia’s ecommerce landscape is continuing to transform at a rapid rate. The entry of new marketplaces, the proliferation of pay-later services, and a growing range of delivery options are fundamentally conditioning and changing consumer behaviour with the expectation that online transactions of goods and services be quick and easy. Aussies are continuing to embrace these… Continue reading How e-tailers can optimise sales in four steps
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