Tag: Sales

The biggest and potentially most damaging things business owners fail to do is understand their target market and understand them intimately.

Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.

The number of Australians more likely to buy food products labelled ‘Made in Australia’ has increased over the last two years.

Here are six of the most powerful and effective marketing videos that have been proven to create a steady stream of leads and profitable sales for business just like yours.

There has been a slight increase in consumer spending across the month of January, according to the Commonwealth Bank’s latest Business Sales Indicator (BSI).

Samsung has announced its acquisition of LoopPay, a point-of-sale (POS) solution that enables magnetic stripe readers to read credit card information from a device.

A new report has revealed 80 per cent of Australia’s motorists hold fuel efficiency above high performance and safety as the most important factor when it comes to their vehicles.

There are some principles of business and sales that work and will always work. However, it’s fair to say that many techniques and approaches are so saturated that they cause people to put up walls of resistance.

Understanding your customers’ buying process can help you tailor your marketing messages so you are sending the right information at the right time. There are five stages to the typical customer buying process…

Like a bulldozer through a forest, for the last decade online retail has been charging forwards demolishing any pundit or cynic who dares stand in its way.