There are some principles of business and sales that work and will always work. However, it’s fair to say that many techniques and approaches are so saturated that they cause people to put up walls of resistance.
Understanding your customers’ buying process can help you tailor your marketing messages so you are sending the right information at the right time. There are five stages to the typical customer buying process…
Like a bulldozer through a forest, for the last decade online retail has been charging forwards demolishing any pundit or cynic who dares stand in its way.
Released as the traditional two-month holiday spending period comes to an end, the real-time data reveals that online sales during this time have gone up by over 20 per cent from the 2013-14 season.
The Australian Retailers Association (ARA) and Roy Morgan are expecting to see sales of barbecues, camping and outdoor leisure equipment to rise 135 per cent in the lead up to Christmas.
With Christmas starting earlier and getting bigger each year, here are eight of the very best marketing tips to bring the festive season to your business.
According to the Australian Chamber of Commerce and Industry’s most recent small business survey, investment in plants and equipment has dropped to its lowest level in five years. In addition, investment in buildings and structures is also on the slide.
Career salesmanship is a lost art – firms have become soft, and forgotten how to chase new leads and business.
The ACCC claimed Lux had engaged in “unconscionable conduct” in relation to the sale of vacuum cleaners to three elderly consumers in their homes.
Surprisingly, the best price and best value is at the bottom of the customer’s priority list. See what’s at the top.
