A PR stunt by the CEO of Energy Watch during the final episode of The Block has proven that not all publicity is good publicity. It was a classic case of failed ambush marketing, rendering an attempt at publicity pointless. Here’s why.
If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worthwhile to send out messages to just anyone, without considering who you actually want to hear them.
For many people, running a business isn’t just about making money, it’s about creating an opportunity to make a difference to other people’s lives. Here are some ideas for how to get your business involved in some philanthropic causes.
Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess.
When it comes to marketing, you’re probably already using some of the more common tools—such as advertising—to raise your profile and engage with audiences. But PR is also an essential part of the marketing mix for any small business looking to achieve its business objectives and be a success.
We asked the two top DIY marketing services – Pressloft and Sourcebottle – to sell the benefits of their service to small business. Here’s what they had to say…
You’ve written a media release announcing an exciting piece of news from your business and you’re now ready to send it. Securing coverage is vital to the success of the project, so you want to make sure you distribute the announcement to the right journalists. So how do you do that?
So you’ve hit the publicity holy grail and secured yourself an interview with your dream media outlet. Great! Now to plan what to say so you become the expert the media turns to first every time.
How a management team prepares for and manages a crisis is what sets a great business apart from a mediocre one. Here are a few steps key to PR success in the face of disaster.
Chances are, you’re still trying to pitch the big ‘home run’ story. Ain’t gonna happen. Try these angles instead.
