For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate sales and redefine an outdated marketing strategy. Of course, though, negative media can ruin reputation and stifle growth. When conducted correctly, the process of gaining media attention can be easy and […]
The question of how to build traffic is something asked more times than we all want to admit. We look at our traffic, sigh deeply, and wonder why nothing has changed since the day before. We live in an economy where everyone is fighting for consumer attention, and there’s only so much to go around. […]
When you’re running a business, no matter how hard you try, you’re not going to be able to please everyone. Unfortunately these days, disgruntled customers are not only likely to tell their friends and colleagues about your business, there’s a good chance they will go online and tell the rest of the world while they’re […]
Competition and a hunger to succeed is driving small business to learn how to do their own Public Relations saving themselves thousands in advertising dollars. Morning television, radio shows and newspapers used to rely heavily on big business or celebrities as a voice in their stories but that’s starting to change. Small businesses are becoming […]
Although profit is measured by dollars on the bottom line, the size of that profit can be a measure of how you treat people. Sometimes it is the processes we put in place that damage people.
It’s in the gift ideas. It’s not like buying for your best friend or partner when you know exactly what makes them tick; corporate gift giving involves guidelines and definite dos and don’ts.
If you’re a service provider, your positioning is what makes your business different. You are what makes your business different. People buy YOU and refer YOU.
Websites and social media are top SME marketing priorities, while PR and SEO come last.
December is National Write a Business Plan Month – so designated to encourage unhappy employees to become their own satisfied bosses.
Social media and review websites mean consumer perception is more important than ever – a few negative tweets or Facebook posts can be enough to dent your brand image.
