Tag: PR

Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess.

When it comes to marketing, you’re probably already using some of the more common tools—such as advertising—to raise your profile and engage with audiences. But PR is also an essential part of the marketing mix for any small business looking to achieve its business objectives and be a success.

We asked the two top DIY marketing services – Pressloft and Sourcebottle – to sell the benefits of their service to small business. Here’s what they had to say…

You’ve written a media release announcing an exciting piece of news from your business and you’re now ready to send it. Securing coverage is vital to the success of the project, so you want to make sure you distribute the announcement to the right journalists. So how do you do that?

So you’ve hit the publicity holy grail and secured yourself an interview with your dream media outlet. Great! Now to plan what to say so you become the expert the media turns to first every time.

How a management team prepares for and manages a crisis is what sets a great business apart from a mediocre one. Here are a few steps key to PR success in the face of disaster.

We all know that industry events are a great way to build your brand. But with so many ways you can incorporate events into your PR and marketing strategy, it’s a good idea to get a little creative in the way you approach them.

There are many events occurring each and every year the media will always publish stories about, such as Christmas or Valentine’s Day. These are called evergreen stories and are a great opportunity to get some publicity for your small business, if you’re savvy enough to take advantage of them.

If the circumstances are right, being called to participate in a media interview can be a great boost for your business on many levels. But there can be a downside – so protect your interests by asking these five questions before you agree to being interviewed.

Media interviews are a great opportunity to gain third-party endorsement for your business in the form of a print or online article, but it’s vital you go into the interview prepared or you could end up doing more damage than good. Here’s some expert tips to get you prepared for the big day.