The reaction from Australia’s large retailers to competition from international websites should be a wake-up call for businesses to keep up with their customers online, says computer software program company Axios IT.
The SMB CRM market has become quite exciting in recent times with some fireworks to come – which means increased competition and better products and prices.
Move over Foursquare and Yelp – Google Hotpot turns up the heat in the local marketing kitchen.
The first point is that there are a lot of consumers out there shopping for a better deal and your competitors are increasing the savings for those who take the time to compare broadband plans online (for example) to find a better deal.
The reality is that Google provides the bulk of traffic to Australian websites and small business needs to invest in SEO.
In simple terms, using online to generate quality leads via inbound marketing is more cost effective than traditional outbound marketing, particularly when combined with established processes around ongoing lead-nurturing and sales conversion.
According to a recent global survey, online search has become a pivotal part of the consumer decision-making process, with 75 percent of search engine users not going past the first page of online listings when making a purchasing decision.
There is a new breed of publicist working to get the media’s attention. They may not have degrees in PR, communications or journalism and publicity isn’t their core focus. They are small business owners – bypassing PR agencies and taking on the job themselves.
Microsoft Dynamics CRM Online was launched today, with this cloud based customer relationship management (CRM) software providing small business a serious alternative to using Salesforce.com to manage relationships with customers.
Despite Gerry Harvey’s war on GST free goods imported from overseas, an Australian startup Shopster.com.au has entered the market with hopes that good service and price will overcome the added cost of paying GST in Australia.
