Earlier this month, international research firm Gartner released its IT predictions for 2012. Its 11 predictions make for compelling reading. From its perspective it sees 2012 and beyond as moving towards a loss of centralised IT control and an upward trend towards consumerisation of the cloud.
Businesses can now divert customer calls from fixed line to mobile when out of office. Vodafone has released a new system, Vodafone Unite, to ensure businesses can be in contact with customers all the time.
Local businesses are missing a trick if they neglect to stake out an online presence, according to Australian review website TrueLocal.com.au.
Social media continues to grow, with statistics in Australia showing all platforms increasing. Anna Cairo blogs about why you should consider developing a policy:
“Its emergence has created a vast range of communication opportunities, however, with it comes a blurring of the lines between personal and business communication.”
Research jointly conducted by Google, Salmat and the Australian Centre for Retail Studies (ACRS) shows that online retailing will explode with growth this year as consumers demand multichannel sales points. Online and mobile-accessible sales channels will be the growth areas for businesses.
New research shows more than half of business customers now use mobile technology when it comes to searching and booking hotels, indicating a rapid increase in the use of mobile technology in the business travel sector.
Roger Woodend GM of 2ergo Australia has put together a list of what he predicts will be the most significant developments in mobile marketing for 2011 and beyond, all with far reaching implications for retailers and consumers alike.
Telstra will launch the HTC Desire S smartphone exclusively on its Next G network in Australia, making the announcement after HTC unveiled the Google Android powered Desire S overnight at the Mobile World Congress in Barcelona.
Telstra will bring the Sony Ericsson Xperia neo Android powered mobile phone to its NextG network in Australia before the end of June this year.
Telstra will launch a 4G mobile broadband network that in testing has achieved 100Mpbs download speeds later this year, upgrading it’s existing NextG mobile network to support ‘Long Term Evolution’ (LTE) technology in all Australian CBD’s and selected regional centres by the end of 2011.
