It’s not a new question but it’s an important one to ask. Theodore Levitt wrote an article for Harvard Business Review in 1960 entitled “Marketing Myopia”, where he encouraged businesses to switch their focus from selling to meeting customer needs. He asked an important question to the railroad industry: What business are you really in? Railroads or transportation?
I was having a chat with my neighbour last week. We started chatting about things of national importance, like what the surf was like at the moment, and if he was going out in the morning.
The majority of Australian marketing professionals feel the pressures of generating enough quality sales leads for their organisations, with one in ten having left a job because of lead gen pressures.
Telstra’s iPhone 4 launch shows that Apple’s iPhone 4 has well and truly reached the mainstream as Telstra’s PR team serves up Masterchef’s host and former contestants on the launch night.
The harsh reality is the world is not waiting breathlessly to hear what you have to say, so it begs the question, why bother having a blog?
I always think viral marketing sounds a bit sinister, especially when you consider it involves computers, but really it can be an important tool for your business. Viral marketing is a marketing campaign that spreads like a virus, passed on from user to user because of its unique appeal and originality.
Social networking is becoming a successful marketing tool, with over 40 percent of Australian businesses using it to gain new business, a new survey has found.
My friend Nate introduced me to his friend Chris, who has a cat called Trevor. Trevor isn’t really Chris’ cat in the traditional sense. He’s more Chris’ cat in the “visits when hungry, bored or wants to lie in the sun on the deck” kind of way.
MYOB’s Business Monitor Survey found that 20 percent of small businesses actually decreased their marketing spend in 2009, risking their recovery after the global financial crisis.
Bob Ansett, who built up Budget Rent-a-Car to a $400 million business has joined with marketing consultancy Strategy and Action to help companies grow.
