Australian retailers are ahead of the curve in using email marketing to engage with customers, but most aren’t optimising it as well as their US counterparts, a Silverpop study has found.
What is the investment you will be making in your brand in 2010 to get ahead of your competitors and ensure your customers feel engaged with the right messages?
The Australian Interactive Media Industry Association (AIMIA) is leading a trade mission to Shanghai in July this year, the first of its kind following successful missions to Hong Kong and New York.
The old adage “there is no such thing as a free lunch” is possibility the quickest way up summing up the world of “Sponsorship”. I get at least one request every week and usually about half are just requests for “charity” dressed up as a sponsorship. A great sponsorship proposal is first and foremost a commercial offer, where there is a clear value proposition – for both parties.
Though outlooks for media and marketing industries are cautiously optimistic as we move out of the global financial crisis, small business is not actively embracing new or traditional marketing.
The Australian Interactive Media Industry Association (AIMIA) has today announced voting is open for the People’s Choice category of the 16th Annual AIMIA Awards. The awards finalists for 2010 were chosen in January with Voting is open to all AIMIA members. The most popular entry from the total pool of 122 finalist entries will be […]
Yahoo! Search Marketing has today announced a search marketing initiative for small business, investing up to $24 million in the advertising activities of Australian small businesses, entitled the ‘BIG BANG’ initiative.
Question I’ve just started my own business selling natural horse care products. I manufacture them myself (at the moment) and am wondering what’s the best way to get them out there into the market and raise my brand profile, so I can grow my business? I usually sell them at horse shows and pony clubs […]
Avoiding marketing mistakes isn’t easy in today’s business marketplace; which is at times a terrifying jungle where your competitors are hungry predators and your customers are the food source that’s a challenge to catch. To survive you can’t afford to make many marketing mistakes. So here are some common marketing mistakes you should look out […]
If you can get people to come to your online business, you stand a fair chance of making money. But how do you market your business and attract those visitors? We look at three Australian businesses making use of marketing techniques such as microsites, online auctions and blogging, so you too can grow your business […]
