Tag: Marketing

People often lament the damage smartphones have done to the average attention span.

Marketing has changed drastically over the last decade, and especially so over the last five years.

It wasn’t too long ago that ‘trends’ referred exclusively to what one would see in a fashion catalogue, and ‘hash tag’ was the disused key on a handset phone – is it a case of get-with-the-times, or die?

An online ugg boot retailer has been left red-faced after an ACCC investigation revealed its ‘Made in Australia’ claims were totally false. Worse still, it also used the official Australian Made logo without authorisation.

Despite the chill outside, the atmosphere inside Sydney’s Doltone House last Wednesday was warm, with business owners gathered for the launch of Michael McQueen’s new book.

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here’s how to determine whether to go social or not.

When it comes to PR campaigns, even the big businesses don’t always get it right.

Your brand draws customers to your business. Here are the elements you should consider when designing it.

Use these strategies as a starting point for kickstarting your marketing programs on the cheap.

The prospect of expanding beyond a home or small office operation is something that quite often stirs at the heart of many small business owners.