Tag: Marketing

Marketing involves collaboration and in order to be effective, a marketer needs to be able to work as well in a team as they can autonomously.

How do SMEs emulate the big brands to stand out, inspire a target audience and generate action via the letterbox?

When it comes to gaining a customer base, young firms today have a distinct advantage at their fingertips that their business forebearers could only dream about.

Early this year, ExactTarget published our 2014 State of Marketing report.

Blogs are a great way of promoting your business – but only if people see them.

Reaching up to 18.3 million Australians every week, and ranked number one for advertising effectiveness, catalogues are continuing to prove their value to advertisers.

The announcement that Toyota will phase out manufacturing in Australia is a critical reminder that consumers must consider the consequences of their buying decisions.

Are you in the process of marketing your business? You need to learn about your audience.

In today’s connected world, brand advocacy is vital – have you got a strategy?

A study by University of Adelaide researchers has revealed a decrease in the diversity of wine grapes grown in Australia.