Tag: Marketing

The big question is, how much should you spend and where will it take you?

A breakdown of the way people use social media reveals many useful trends for business – but front and centre is the fact that women are the primary users.

Content marketing is a great way to introduce your company to a wider audience and attract new business, but don’t forget it’s also a very effective way of retaining existing customers.

Marketing involves collaboration and in order to be effective, a marketer needs to be able to work as well in a team as they can autonomously.

How do SMEs emulate the big brands to stand out, inspire a target audience and generate action via the letterbox?

When it comes to gaining a customer base, young firms today have a distinct advantage at their fingertips that their business forebearers could only dream about.

Early this year, ExactTarget published our 2014 State of Marketing report.

Blogs are a great way of promoting your business – but only if people see them.

Reaching up to 18.3 million Australians every week, and ranked number one for advertising effectiveness, catalogues are continuing to prove their value to advertisers.

The announcement that Toyota will phase out manufacturing in Australia is a critical reminder that consumers must consider the consequences of their buying decisions.