Tag: Marketing

To remain competitive in today’s rapidly evolving marketplace, businesses must be nimble, flexible and capable of adapting to external market conditions.

Learning how to present your brand and leverage your brand identity with your customers is essential to business growth. No matter how small your business is.

If your business is looking to connect with nearby residents, to establish deeper relationships with your customers and to be perceived as a valued part of the community, you need to invest time and resources into local marketing.

The fortunes of one Tasmanian business have risen to international prominence on the growing popularity of a small purple bear, popularised in China and Hong Kong, thanks to a unique marketing strategy.

Do you buy on eBay? Have you stayed at a place on AirBnB? Have you sold clothes on ASOS? These are all high profile online marketplaces.

For business owners, the cleaning requirements of an office space are little more than an invoice that comes in the mail once a month.

As a busy business-person it’s challenging to send out a regular newsletter, but it can be done. Here are my top five tips.

In spite of the rise of online and social media marketing, traditional advertising is still a highly effective marketing strategy which gets results.

Even apparently secure household names can end up at the bottom of the pile and with seemingly no warning.

Websites and social media are top SME marketing priorities, while PR and SEO come last.