Tag: Marketing

Small business marketing doesn’t have to be intimidating. In fact, if you take a common sense approach and have a plan, you can succeed with ease.

Although it’s probably unrealistic to expect to be able to promote and market your business without spending a single cent, effective marketing doesn’t have to cost an arm and a leg.

Part 2 looks at: Getting the format right, how to make content easy to share, measuring your content marketing success, & ways to repurpose, reuse and recycle content.

Social media giant Facebook has released an update to cut down the amount of misleading posts appearing in a user’s News Feed.

In order to define ROI from social campaigns, shares and followers are now seen as primary indicators of success, but what exactly drives these? By analysing leading studies and successful campaigns, we find out exactly how brands are increasing their own social shares and inviting new followers.

Outdoor advertising has risen by 10 per cent in 2014, according to a new report released by the Outdoor Media Association (OMA).

How do you create killer content that cuts through the clutter and outperforms the competition? In the first of a two-part content marketing series, we reveal the top tactics to get started.

Webinars are gaining in popularity and are a great way to showcase a product, show thought leadership and engage with your target audience. However, getting it right can often be a difficult task.

Brand funded TV content has been hovering in the background for years and it’s going to be pushed further into the mainstream in the near future.

Australian expenditure on online general advertising is predicted to reach $2,426 million in 2018, a large increase from the $1,150 million spent in 2014.