Tag: Marketing

Engaging with a global audience can be difficult, especially if your budget and resources are low. How can you ensure your content will reach and appeal to your global audience?

Social media giant Facebook is focusing on their business users, providing businesses with more opportunities to highlight a product to a specific type of customer.

There are some principles of business and sales that work and will always work. However, it’s fair to say that many techniques and approaches are so saturated that they cause people to put up walls of resistance.

Twitter has acquired Niche, an ad network that aims to provide the creative community with opportunities to earn cash by connecting them with advertisers.

Pace, innovation, a focus on customer service and great marketing are all key to developing a great start-up in Silicon Valley; a model which Australian start-ups can, and should emulate.

Understanding your customers’ buying process can help you tailor your marketing messages so you are sending the right information at the right time. There are five stages to the typical customer buying process…

Tradigital, put simply, combines traditional and digital marketing platforms. It ensures you have a synergy of message across all channels, making it easy for your customers to buy from you in their preferred method.

Small business marketing doesn’t have to be intimidating. In fact, if you take a common sense approach and have a plan, you can succeed with ease.

Although it’s probably unrealistic to expect to be able to promote and market your business without spending a single cent, effective marketing doesn’t have to cost an arm and a leg.

Part 2 looks at: Getting the format right, how to make content easy to share, measuring your content marketing success, & ways to repurpose, reuse and recycle content.