Tag: Marketing

Twitter has acquired Niche, an ad network that aims to provide the creative community with opportunities to earn cash by connecting them with advertisers.

Pace, innovation, a focus on customer service and great marketing are all key to developing a great start-up in Silicon Valley; a model which Australian start-ups can, and should emulate.

Understanding your customers’ buying process can help you tailor your marketing messages so you are sending the right information at the right time. There are five stages to the typical customer buying process…

Tradigital, put simply, combines traditional and digital marketing platforms. It ensures you have a synergy of message across all channels, making it easy for your customers to buy from you in their preferred method.

Small business marketing doesn’t have to be intimidating. In fact, if you take a common sense approach and have a plan, you can succeed with ease.

Although it’s probably unrealistic to expect to be able to promote and market your business without spending a single cent, effective marketing doesn’t have to cost an arm and a leg.

Part 2 looks at: Getting the format right, how to make content easy to share, measuring your content marketing success, & ways to repurpose, reuse and recycle content.

Social media giant Facebook has released an update to cut down the amount of misleading posts appearing in a user’s News Feed.

In order to define ROI from social campaigns, shares and followers are now seen as primary indicators of success, but what exactly drives these? By analysing leading studies and successful campaigns, we find out exactly how brands are increasing their own social shares and inviting new followers.

Outdoor advertising has risen by 10 per cent in 2014, according to a new report released by the Outdoor Media Association (OMA).