Tag: Marketing

A range of Nurofen products are under the spotlight of the Australian Competition and Consumer Commission, with allegations of misleading marketing and false claims.

iiNet has been ordered a penalty of $204,000 after it was found recent advertisements failed to prominently state the total minimum price of their Naked Broadband 250GB Plan.

A recent study into Google keywords has revealed the most expensive terms on Google AdWords and, with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.

Three seconds. That’s all you have to hold captive the attention of your readers. You might have noticed this when you last stumbled across a blog that made you instantly glaze over and click away.

Facebook has released their first app to help businesses manage advertising on the social media service.

Engaging with a global audience can be difficult, especially if your budget and resources are low. How can you ensure your content will reach and appeal to your global audience?

Social media giant Facebook is focusing on their business users, providing businesses with more opportunities to highlight a product to a specific type of customer.

There are some principles of business and sales that work and will always work. However, it’s fair to say that many techniques and approaches are so saturated that they cause people to put up walls of resistance.

Twitter has acquired Niche, an ad network that aims to provide the creative community with opportunities to earn cash by connecting them with advertisers.

Pace, innovation, a focus on customer service and great marketing are all key to developing a great start-up in Silicon Valley; a model which Australian start-ups can, and should emulate.