When it comes to traditional and online marketing strategies there are so many options and opinions about where you should be investing your money and there is always the risk of spreading yourself too thin. Marketing is most effective when you create a strategy that incorporates all of your marketing activities – both traditional and online.
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone. With 175 million Tweets being sent every day, and 11 new accounts being created every second, Twitter is increasingly becoming a necessary part of every marketer’s armoury.
A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.
Here are five ways to make the most of Facebook’s latest advertising opportunity for businesses.
Why you shouldn’t overlook your personal account when building your company’s brand on the social network.
As part of its attempts to make the platform more business-friendly, Pinterest has announced it’s launching a range of tools and resources geared toward company use, as well as the ability for businesses to create accounts.
Pretty pictures help, but if you want to make the most of Pinterest, you need a more thoughtful strategy.
Gearing up for the holidays? Free shipping can help get customers to buy and boost the size of their orders. Here’s how to make sure they’re aware of your offer.
SMS marketing isn’t right for your customers; it’s invasive and people just find it annoying. Right? Wrong. When done properly, SMS marketing can be an extremely effective way to communicate with customers.
Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.
