Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.
Mummy blogging is big business in the US, with over four million American mums logging on to blog. While not all bloggers make money, there are some important digital marketing lessons every small business can take away from this online trend.
Writing content has become increasingly essential to business owners as it allows them to spread the word about their business and communicate with prospective and existing customers, both in print and online. But this doesn’t mean writing is everyone’s fortè, so here are some tips for improving the confidence you have in your writing abilities.
Here’s a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
Do you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you, and this means promoting your presence outside of the social media sphere.
Quick Response codes, or QR codes, have started to spring up everywhere. And it’s little surprise really, as they’re very easy to set up and can benefit your business in a number of valuable ways.
With so many tools now available in the digital marketing space, it’s understandable that many SMEs don’t know where to begin. This step-by-step guide should help.
Consumers have short attention spans these days, and it’s little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.
There are 11 million Facebook users, 2 million LinkedIn users and around 1.8 million Twitter users in Australia – an enormous pool of customers for savvy SMBs to tap in to. Unfortunately, many businesses are failing at social media. Here’s how to make sure your business isn’t one of them.
Over 70 percent of small business owners who’ve embraced social media believe it has been a success and led to better customer relationships, according to a new survey.
