Results matter in a small business, after all it’s your bank account we’re talking about, and the way to achieve good results is to take some time to think creatively about your marketing strategies.
Embarking on your first inbound marketing strategy can feel overwhelming, but just like all big projects the best thing to do is to break the process into easy to manage steps.
When considering any marketing campaign, it is best to put your money somewhere where it will work harder for you… and that isn’t necessarily advertising.
New research on just how many marketing messages it takes to completely turn off a customer.
Ever chased a quick lead, an amazing Google ranking or a staff member to “solve all your problems”? These quick buck marketing methods might work for a while, but generally fall flat after 6-12 months. Here’s what you should be doing instead.
Heard about how inbound marketing is replacing the more traditional, outbound forms of marketing but can’t figure out what it means for your small business? Here’s a look at how this new, modern form of marketing brings leads closer to sales.
There are more traditional ways of running special offers than group buying. Here’s some expert advice for how to do coupon marketing properly…
Just like a garden needs water and fertiliser to grow, a business needs structure, discipline and an strategic approach to business development and marketing to reach its pinnacle, or does it?
David Iwanow blogs about the benefits of including affiliate marketing in your small business marketing mix.
“The main benefit is that it’s performance based, so you pay when affiliates deliver leads or generate sales. It’s also a great platform as it overlaps with other marketing methods both offline and online.
In part two of her blog series on whether marketing is manipulative, Phoebe Netto looks at how to ethically use three tools designed to trick or influence.
“Get to know your ideal customer. The idea is not to convince them of something that they do not want or need. If you do that you’re being manipulative and aren’t likely to see repeat business or positive word-of-mouth.”
