Is marketing manipulative?

Summary

In part two of her blog series on whether marketing is manipulative, Phoebe Netto looks at how to ethically use three tools designed to trick or influence. “Get to know your ideal customer. The idea is not to convince them of something that they do not want or need. If you do that you’re being manipulative and aren’t likely to see repeat business or positive word-of-mouth.”

Tags: Good Business Consulting, manipulative marketing, marketing for small business, Marketing Plan, Marketing Strategy, marketing tools, Phoebe Netto