Tag: Loyalty

Customer satisfaction is a joke. It’s customer loyalty that’s the real challenge.

Here’s how one recent experience cemented my loyalty to a chocolate company.

How important is loyalty and leadership when getting a business up and running? In this blog post Michael Derin explores some lessons from history.

I have talked about customer loyalty in the past (Loyalty really does matter), but after speaking with a business owner on this topic last week, I thought I might share some more thoughts with you.

I worked on The Com Store account way back in the early nineties, when it was one of the dominant forces in mobile phone retailing, along with Strathfield Car Radio.

Even though it’s important to pursue new customers and new markets, it’s absolutely crucial not to neglect the customers that have supported and given you the success you enjoy today.

If one negative customer review using social media can cost your business 30 customers, why aren’t you there yet? Not participating in the conversation with your customers online doesn’t mean it won’t happen, just that your voice won’t be heard at all.