LinkedIn is finally doing something about all that AI-written content in your feed
LinkedIn’s Chief Product Officer Hari Srinivasan says AI slop is now a “top priority.” Here’s what the platform is actually changing.
LinkedIn’s top 15 jobs on the rise in 2021
The LinkedIn Jobs on the Rise in 2021 report has revealed the 15 top jobs on the rise in 2021, with health and care-taker jobs dominating the list. The top industries were mental health specialists, healthcare and the medical profession, and social work. This includes jobs such as registered nurse, mental health practitioner and social […]
How the cost of Coke in Australia set GoDoctor co-founder ‘AJ’ on his entrepreneurial journey
At the age of 33, Anubhav “AJ” Jain – a serial entrepreneur who ‘cut his teeth’ in Australia – has achieved an enviable level of success steering companies in a range of markets, including computer hardware, mobile apps, medtech and health products. Jain’s latest venture is GoDoctor, an online network he co-founded with his friends […]
Why promoting your employees to partners in your business is great way to ensure retention
Retaining key employees can be a struggle, particularly when they are talented and experienced. Research from the Australian Human Resources Institute Pulse Survey on Turnover and Retention reported that in 2016 employee turnover was as high as 16%, which had increased by 3% from 2012. With the rise of social media and professional networking sites […]
Why hiring graduates isn’t a cost to SMEs
New graduates are stepping out of university and finding it harder than ever to gain employment. They often turn to the graduate programs offered by large companies, where in some industries they take on hundreds of new recruits annually. For those that aren’t successful in these initiatives, or find themselves in an industry where programs […]
Battle of the Ages: Ageism in the Workforce
Workplaces today are acutely aware of important issues surrounding the gender pay gap, but what about the battle of the ages? Young vs. old, tech-know-how vs. life-experience – is there room for both? Who is front and centre of this age-old war (pun intended), and is there an opportunity for individuals of all ages to […]
The rise of the ‘Dadpreneur’: five tips for fathers looking to start a lifestyle business
The number of dads using flexible working arrangements to care for their children has doubled since the mid 90s, according to the Australian Bureau of Statistics. Changing gender roles have meant more dads are opting for flexible work arrangements or turning to entrepreneurship, for a greater work-life balance. When I left the safety and security […]
Embracing social media is a marathon, not a sprint: seven tips to get your business started
While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social […]
Social media channels your SME needs to be on
Any business owner will tell you that there are never enough hours in the day. Running a business is mostly about time-management and prioritising. What isn’t important to daily business operations can be outsourced or dumped completely to lighten the load. However, no matter how irrelevant you think it is right now, social media should […]
Four modern marketing roads that will lead your business into the millennial heartland
In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and […]
Digital marketing for plate-spinning start-ups
Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From selling, planning to merchandising – there are simply too many things that are competing for attention. While many would agree that digital marketing could be beneficial for their business, simply knowing where […]
Franchising: a secure, flexible career refresh
The recently released Franchising Australia Report from Griffith University tells a positive story for franchising, and particularly the retail sector. The report revealed there were 1120 business format franchisors in Australia last year, and despite the flat economic environment we’ve been operating in, franchise brands have grown. This has subsequently led to increased sales turnover […]
Want to be a big deal? Harness social media to control how your SME or start-up is perceived
Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers. However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting […]
Serve and Vollie: how Matthew Boyd’s start-up is streamlining Australia’s volunteer sector
Launched in November, last year, Melbourne start-up Vollie is breaking down barriers to tech-savvy millennials engaging in volunteer work. In addition to satisfying the demand for skilled labour from not-for-profits, including charities and social enterprises, co-founder and managing director Matthew Boyd said the online platform is helping professionals progress their careers and companies demonstrate their corporate […]
Reborn and rechristened: Travello’s CEO on the ground-up rebuild that fuelled global success
Since making the tough call to completely rebrand and rebuild their social travel app, last year, Ryan Hanly and Mark Cantoni have enjoyed global success. Now used in over 180 countries, Travello (previously known as Outbound) increased its valuation to $4m in August off the back of their second funding round. Hanly, the company’s co-founder and CEO, also […]
How to make your social media marketing rock
Have you ever been at a rock concert and paused for a moment to look around you? It’s usually either a beautiful mess or utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over […]
Personalised ads for the discerning consumer
The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]
What can big businesses learn from start-ups and entrepreneurs about innovation?
This year, Microsoft purchased LinkedIn for $US26.2bn and Uber was valued at $US62.5bn. How is it that a handful of founders, starting out with little more than an idea, are managing to create multi-billion dollar businesses, when our largest companies with far greater resources, are struggling to replicate that performance? When it comes to enterprise, a poorly-defined […]
How can SMBs get the most out of LinkedIn?
If you were to ask a marketer to rank social platforms by preference you would likely be surprised at the result. When it comes to social media marketing strategies, it is not Twitter that comes in second behind Facebook but LinkedIn. This is because LinkedIn is a business friendly social media platform. Facebook and Twitter are […]
Social media advertisements: keep it ethical
It’s possible to write an entire series of articles discussing the advantages of social media advertisements. Social media is no longer just an optimum platform for sharing breakfast photos, it can also serve as an ideal platform for businesses to promote their product or service to a worldwide audience. For example, it has been estimated that Facebook now has approximately […]
Most viewed CEOs and leaders on LinkedIn announced
Telstra CEO, Andrew Penn, has been announced as the most viewed CEO in Australia according to LinkedIn’s 2015 Power Profiles Australia. The power profiles reveal the most viewed CEOs and leaders across a range of industries including technology, finance, internet, human resources, marketing and advertising. Following Telstra’s Andrew Penn at the top of the list […]
How well do you sell yourself?
All LinkedIn users will now have free access to its Social Selling Index (SSI) following an announcement today. The index was previously only available to those who purchased the LinkedIn Sales Navigator license. The unique tool ranks both a company’s and individual’s efforts on LinkedIn by measuring their activity across four categories including; professional brand, […]
LinkedIn unveils top 10 influential brands in Australia
Professional social network LinkedIn has revealed their list of the most influential brands in Australia.
LinkedIn targets content sharing with Elevate
Business social media giant LinkedIn has unveiled Elevate, a new product that aims to make it easier for companies and their employees to curate content.