Following the privacy breach revelations which occurred in 2018, this year brings a new impetus for improving our social media security. Before we batten down the hatches, let’s go over some of the benefits of social networks. They have helped us get in touch with old friends and distant relations and are now more business […]
How can small businesses make the most of social media? Now, more than ever, small and medium businesses are using social media to engage with their customers and build brand awareness. According to Kaylie Smith, Director of SMB for Australia and New Zealand, Instagram and Facebook; more than 80 per cent of people on Instagram […]
Many people struggle to know if funding is the way to go.
The impact of undertaking dodgy SEO shouldn’t be underestimated – it could cripple your business. Adopting what’s known as ‘black hat’ tactics may claim to offer your business short-term gains, but in actual fact run the risk of harming your business in the long-term. Website success today means following good ethical SEO practices, based on […]
Hot on the heels of an $8 million Series B funding round, Cloud-based HR, payroll and benefits platform Employment Hero has recruited former Google executive Alex Hattingh as its inaugural Chief People Officer. In Conversation with Dynamic Business, Hattingh – an HR specialist who has also served CBA, Yahoo!, St George Bank and Lendlease in […]
Artificial intelligence startup Daisee has raised $8.8 million in a Series A funding round led by Alium Capital. Speaking with Dynamic Business, co-founder and CEO Richard Kimber explained the investment would support Daisee’s efforts to ‘democratise’ AI and combat Australia’s ‘brain drain’. Launched in August 2017, Daisee leverages AI research from within Australia’s university ecosystem […]
Here are the ten brands with the most loyal customers in 2017. A list compiled by US consultancy Brand Keys from 740 brands across 83 industries. Can you spot the attribute that’s common to each? Amazon (retail) Google Apple (tablets) Netflix Apple (smartphones) Amazon (video streaming) Samsung Facebook Amazon (tablets) YouTube Yes, they are all […]
The Australian Competition and Consumer Commission (ACCC) has released an issues paper for public comment, signalling the launch of its inquiry into the effect digital platforms such as Facebook and Google are having on competition in media and advertising services markets. As part of the inquiry, which was announced in December, the ACCC is seeking feedback […]
The Australian Competition and Consumer Commission (ACCC) will conduct an inquiry into the effect digital platforms such as Facebook and Google are having on competition in media and advertising services markets. ACCC Chairman Rod Sims said the commission will examine whether digital search engines, social media platforms and other digital content aggregation platforms are exercising […]
Asked how King Kong came to be crowned Australia’s fastest-growing digital marketing agency, founder Sabri Suby said his team practice what they preach, put skin in the game, don’t hide behind vanity metrics and focus on bringing cash in the door – “We’ve had no choice, being bootstrapped, but there’s no smarter way to grow”. […]
