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#Generation Z

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“If you meet the digital needs of Gen Z, you meet the needs of the world”

Gen Z, born between 1996-2015, is the most Internet-dependent generation, with their digital fluency positioning them in firm first place in technology use across all generations. This was recently observed in the third annual, international study of Gen Z, conducted by The Center for Generational Kinetics and commissioned by WP Engine. Why Gen Z and their digital fluency […]

Loren Webb · 2 min
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Increase the performance of your youngest employees with these tips

By Danielle Buckley, Workplace Psychologist and Coach As Generation Z make their way into the workforce, employers are forced to think about how best to recruit, engage and retain our future leaders. The new generation entering the workforce come with unique characteristics and traits and getting the most out of, and supporting these new workers, […]

Loren Webb · 2 min
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With five generations represented in the job market, who are you attracting to your SMB?

In this complex and fast-moving environment, a core challenge for business owners and managers is to attract and retain skilled talent. The current workforce available for hire is incredibly rich and diverse. From the tech-savvy iGen looking for their first role, to the not-yet retired Traditionalists looking to keep busy, there are currently five generations […]

Sharon Davies · 2 min